Men\'s Toiletries Market Size Reveals the Best Marketing Channels In Global Industry
The "Men\'s Toiletries Market" is focused on controlling cost, and improving efficiency. Moreover, the reports offer both the demand and supply aspects of the market. The Men\'s Toiletries market is expected to grow annually by 10.6% (CAGR 2024 - 2031).
This entire report is of 111 pages.
Men\'s Toiletries Introduction and its Market Analysis
Men's toiletries refer to grooming products specifically designed for men, including items such as shaving creams, aftershaves, deodorants, and skincare products. The target market for men's toiletries includes males of all ages who are increasingly placing importance on personal grooming and self-care. Major factors driving revenue growth in the men's toiletries market include increasing disposable income, changing societal attitudes towards male grooming, and the rising popularity of beauty and wellness trends among men.
Companies operating in the men's toiletries market such as Unilever, Procter & Gamble, Beiersdorf, L'Oreal, Koninklijke Philips, Johnson & Johnson, Colgate-Palmolive, Edgewell Personal Care, Brave Soldier, and Baxter of California are investing in product innovation, marketing strategies, and expanding their distribution channels to cater to the growing demand for men's grooming products.
The main findings of the market research report highlight the increasing consumer awareness, growing market competition, and the emergence of new trends in men's grooming. Recommendations include focusing on product differentiation, enhancing brand visibility, and leveraging digital marketing and e-commerce platforms to reach a wider male consumer base.
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The men's toiletries market is a diverse and growing industry, encompassing products such as deodorants, hair care, skin care, bath and shower products, and more. These products are available in a variety of outlets including supermarkets/hypermarkets, salon/grooming clubs, drug stores, e-commerce/online platforms, and independent retail outlets.
Regulatory and legal factors specific to market conditions include guidelines for ingredient safety and labeling requirements, as well as adherence to industry standards for product quality and efficacy. Manufacturers must also comply with regulations regarding advertising and marketing practices to ensure consumer safety and transparency.
Overall, the men's toiletries market offers a range of high-quality products tailored to men's grooming needs, with increasing options for convenience and customization. As the demand for male grooming products continues to rise, companies in this industry must stay abreast of changing regulations and market trends to maintain a competitive edge and meet the evolving needs of consumers.
Top Featured Companies Dominating the Global Men\'s Toiletries Market
The men's toiletries market is highly competitive, with key players including Unilever, Procter & Gamble, Beiersdorf, L'Oreal, Koninklijke Philips, Johnson & Johnson, Colgate-Palmolive, Edgewell Personal Care, Brave Soldier, and Baxter of California.
Unilever offers a wide range of men's grooming products under brands such as Dove Men+Care and Axe. Procter & Gamble has brands like Gillette and Old Spice targeted towards men's grooming needs. Beiersdorf offers products under the Nivea Men range, while L'Oreal has brands like L'Oreal Men Expert. Koninklijke Philips is known for its grooming appliances for men.
Johnson & Johnson has brands like Neutrogena targeted towards men's skincare needs. Colgate-Palmolive offers men's grooming products under the Palmolive Men brand. Edgewell Personal Care owns brands like Schick and Edge for men's shaving and grooming needs.
Brave Soldier and Baxter of California are niche players in the men's grooming market, offering high-quality skincare and grooming products for men.
These companies utilize various marketing strategies such as celebrity endorsements, social media campaigns, and product innovation to grow the men's toiletries market. They also invest in research and development to create products that cater to the specific needs of male consumers.
In terms of sales revenue, some of the above-listed companies have reported the following figures: Unilever reported sales revenue of $ billion in 2020, Procter & Gamble reported sales revenue of $76.08 billion in 2020, L'Oreal reported sales revenue of €27.99 billion in 2020, and Johnson & Johnson reported sales revenue of $82.58 billion in 2020.
- Unilever
- Procter & Gamble
- Beiersdorf
- L'Oreal
- Koninklijke Philips
- Johnson & Johnson
- Colgate-Palmolive
- Edgewell Personal Care
- Brave Soldier
- Baxter of California
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Men\'s Toiletries Market Analysis, by Type:
- Deodorants
- Hair Care Products
- Skin Care Products
- Bath and Shower Products
- Other
Men's toiletries encompass a wide range of products designed to fulfill various grooming needs. Deodorants help prevent body odor, while hair care products such as shampoos and styling gels keep hair clean and styled. Skin care products cater to skincare concerns like acne or dryness. Bath and shower products like body washes and scrubs aid in cleanliness and skin maintenance. Other toiletries like shaving creams and aftershaves are essential for a smooth shave. The availability of diverse toiletry options for men not only caters to individual grooming needs but also boosts the demand for men's grooming products in the market.
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Men\'s Toiletries Market Analysis, by Application:
- Supermarket/Hypermarket
- Salon/Grooming Clubs
- Drug Stores
- E-commerce/Online
- Independent Retail Outlets
- Other
Men's toiletries are applied in various sectors including supermarkets/hypermarkets, salon/grooming clubs, drug stores, e-commerce/online, independent retail outlets, and other channels. In supermarkets/hypermarkets, men's toiletries are purchased for daily personal care needs. Salon/grooming clubs provide specialized grooming services using these products. Drug stores offer a wide range of men's toiletries for customers to choose from. E-commerce/online platforms provide convenience in purchasing men's toiletries. Independent retail outlets cater to niche markets with unique products. The fastest-growing application segment in terms of revenue is e-commerce/online due to the increasing popularity of online shopping for personal care products.
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Men\'s Toiletries Industry Growth Analysis, by Geography:
North America:
- United States
- Canada
Europe:
- Germany
- France
- U.K.
- Italy
- Russia
Asia-Pacific:
- China
- Japan
- South Korea
- India
- Australia
- China Taiwan
- Indonesia
- Thailand
- Malaysia
Latin America:
- Mexico
- Brazil
- Argentina Korea
- Colombia
Middle East & Africa:
- Turkey
- Saudi
- Arabia
- UAE
- Korea
The Men's Toiletries market is witnessing significant growth in all regions, with North America leading the way. The United States and Canada are key markets, followed closely by Europe, with Germany, France, ., Italy, and Russia showing strong growth. In Asia-Pacific, China, Japan, South Korea, India, and Australia are expected to dominate the market. Latin America, including Mexico, Brazil, Argentina, and Colombia, is also seeing growth, while the Middle East & Africa region, including Turkey, Saudi Arabia, UAE, and Korea, is also showing promising growth. North America is expected to dominate the market with a market share of 30%, followed by Europe at 25%, and Asia-Pacific at 20%. Latin America and Middle East & Africa are expected to have market shares of 15% and 10% respectively.
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